Global expert for shopping centers, department stores, city concepts & city districts.
Focus 1: Transformation Specialist
Marketing Concepts for New Locations, Commercialization:
Conversion concepts for vacancies (sales / gastro / entertainment / co-working);
Individual database with vacancies in shopping centres and high-street locations;
Interim use concepts with exhibitions or pop-ups;
New areas for tenants lease: Retail, Catering, Leisure, Entertainment, Healthcare or Office;
Mall or rental areas reorganization — as stay zones;
Tenant support — from acquisition and contract signing to the key handover;
New tenants acquisition;
Generation of new sales areas (example: Tesla Lausanne + Pretzelkönig)
Mall openings including Central-management.
Focus 2: Strategy and Location Analysis
Strategy analysis, concept creation and implementation of new business strategies;
Concept and moderation of strategy workshops;
Profitability Calculations & Business Cases;
Storybook / Brainstorming;
Innovations.
Location Site
Analysis;
Location search;
Comparisons of possible locations;
Negotiations;
Innovations.
Focus 3: Leadership Management, Communication
Stakeholder Analysis
Conduct stakeholder analysis;
Moderation of working groups with stakeholders;
Development of proposed solutions with the involvement of stakeholders;
Presentations;
Implementation of measures.
Focus 4: Leadership Management, Communication
Real Estate Marketing (eg. revitalisation / conversions / vacancies)
Marketing concepts for new locations;
Market Analysis & Benchmarking;
Development of communication measures;
Corporate Design / Branding / Shopping Center / City Center;
Digital and analog communication concepts implementation.
Accompanying Public Measures
Public relations: in-house and external / including stakeholders;
Media spokesman;
Influencer Marketing / Social Campaigns.
Focus 5: Multi-lingual Negotiation Specialist
Contract Negotiations & Agreements
Negotiation for strategy preparation;
Preparation for talks and internal training;
Negotiations in 3 languages (German / French / English);
Intercultural specialist.
Focus 6: Customer Experience Specialist
New world brand communication — starting from construction till the ready-made store.
Development of customer experience strategies;
Brandspace — brand experience on commercial spaces (The World of Pleasure by Davidoff) A physical space where brand experience is designed to spark an interaction between company and consumer;
Customer journey check-ups in the shopping centre or in stores.